Fake blogs, Useful blogs and blog relations…


  • Listening to For Immediate Release yesterday I picked up on news of a new EU directive concerning unfair commercial practices.  As Neville writes:

The Directive is due to become part of EU members’ national laws in early 2008. Social media channels such as blogs – and fake blogs in particular – are included, according to The Register..

Excellent, some good legislation for the consumer at last (well in theory).


  • According to a research report from the Arketi Group journalists are increasingly viewing blogs as an important research tool:

84% of journalists participating in the study said they have or would use blogs as a primary or secondary source while researching an article.


Now that’s scary! [Via Mr. Holtz]



Fake blogs: Damien Mulley has kindly pointed out that Ireland already has this consumer protection in place.