Friday: Interesting approach to audience management…

I have to say I often enjoy reading the fine rants and general insults provided by the UK’s (if not the world’s ahem) best PR curmudgeon: “The World’s Leading…”

Today they have an amusing post on how they’re not happy with their growing readership and in fact they are finding that more readers means less quality comments.

They’re evaluating how to “manage” their readership.

Here’s their graph on reader volume:

Graph courtesy of The World’s Leading… [course I didn’t ask]

Of course I don’t condone this sort of thing at all. That goes without saying….


I read most blogs by RSS, does that mean I’m part of the problem or am I being too literal? 🙂