Murphy's Law

Tom Murphy

Web 2.0 doesn't understand the concept of time…

Some things take time.

While the InterWeb has created the illusion of condensing time, the reality is that boring things like attracting and retaining audiences, which ultimately leads to value for the “publisher” and the “audience” takes a lot of time.

Now many of the “new world crowd” will tell you I’m a boring old fart and that these things don’t matter in the new shiny online world, but I disagree.

In Ireland, kids use Bebo.  MySpace is a distant second, very distant.  Why? Well because all their friends are on Bebo (most of my friends struggle with e-mail).

When you get a critical mass of people using or consuming a service then you have something incredibly valuable.

However, when you are operating in a world where every second day something “exciting” emerges and you have an audience (albeit small in the bigger scheme of things) hopping from one to another – there’s little value. 

This is one of the reasons why Second Life is making some money.  If you want to go into a Virtual World, chances are you’ll go there.

I see there’s now a new Twitter.

I’ll grab another coffee and watch what happens.  I’m not sure my conscience can take another orphaned online account.

Written by Tom Murphy

April 10, 2007 at 7:25 am

Posted in General

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