The Technology Journalists’ Association of Ireland has released the results of a survey of their membership on how they rate the service they get from Irish PR professionals.
- 64% believe that PR people know their clients’ products and services well or very well
- 66% prefer dealing with local PR firms – as against firms outside the country
- 68% believe PR people know the area(s) the journalist covers (somewhat)
- 50% believe that review versions of software and hardware are not widely available
- 24% follow up a press release with the PR firm (on a regular basis)
- 92% prefer to be contacted via e-mail
- 100% prefer pictures via e-mail [JPEG – 100% best format]
“The main problem we encounter is that a release is sent out, and then there is no one available to speak about it. This happens a lot. Sometimes when you ask a PR person to explain what a release means, they just read the release back to you. Especially when it comes to more technical matters.â€
“There aren’t enough attempts to pitch ideas for stronger stories any more. Too much of the time, we are contacted by PR people simply to try and get a press release or picture plugged.â€
“I’ve noticed a tendency of some companies to put senior people into the winning of a big IT client and then as soon as they’ve won the business hand it over to a junior.â€
Looks like some themes are common wherever you go in the world!
On a related topic:
Piaras has pulled together a whole range of stats on Internet, Mobile and Broadband usage in Ireland.
Murphy's Law 