Murphy's Law

Tom Murphy

Archive for April 2006

Web 2.0 Branding disaster…[Updated]

We’ve all read the salutary lessons on corporate naming projects. Particularly the famous examples of when certain brand-names have different meanings when translated into different languages.

There are loads of examples.

I think I’ve just spotted my first potential Web 2.0 naming mistake (well in Ireland at any rate).

I pronounce the term Wiki, as Wick-ey. In fact that’s the only way I’ve ever heard it pronounced – though I note Wikipedia does provide alternatives.

Now [via Mike Manuel] SocialText have released a Wiki for mobile devices and they’ve called it Miki.

Now that’s fine unless you pronounce that word Mick-ey. In Ireland (and I think the UK) that’s a slang term for a man’s genitals.

I certainly won’t tell anyone that I’ve been writing on my Miki….

Footnote:
Ross you’re OK it seems it’s an Irish only thing so that’s not a very big deal! There’s some funny comments below, so thanks to Kevin, Philip, Mike and Phil who made me laugh this morning.

Elliot: People can easily differentiate between the slang “Mickey” and Mickey Mouse, Mickey Mantle etc. the usage is quite different!

Written by Tom Murphy

April 5, 2006 at 6:31 pm

Posted in General

PR Advice: Making your agency sweat…

Feel like you are being far too nice to your PR agency? Do you want to make them toil for your hard earned dollars?

Well there’s loads of great tips being published that give some great ideas on how to be a more grumpy and unpleasant client.

Hot on the footsteps of Morgan’s advice, Topaz Partners have also done some sharing and there’s some great tips on client behavior to avoid from Andy Beaupre.

With a little reading, some preparation and a quick review you can revolutionize the relationship with your agency. It’ll be great craic!

[Light fuse and stand back…]

Footnote:
Thanks to Steve Hodgdon at Beaupre for letting me know I had included the link to the wrong article. That’s taken some of the wind out of my sails….

Written by Tom Murphy

April 5, 2006 at 1:14 pm

Posted in General

Off-Topic: Mr. Men and Little Miss

Andrea Weckerle reports that the Mr. Men and Little Misses series created by Roger Hargreaves is now thirty five years old.

Written by Tom Murphy

April 5, 2006 at 1:07 pm

Posted in General

Is it April's Fool all month?

C’mon folks, whatever happened to originality?

Can it be true that we have yet another anonymous him/her PR scandal mongering blog with a scantily clad female?

At least the last one had some content – regardless of its nature.

How about a real world PR scandal blog with a short, fat boy on the cover image? For the right money…..

[Via Media Orchard]

Written by Tom Murphy

April 4, 2006 at 5:25 pm

Posted in General

PR blogging's real hero moves on..

There is one person, above all others, who has single handedly contributed more to the world of PR blogging than any other. That person is Constantin Basturea. From the NewPRWiki to the Global PR Blog Week, he’s been tireless in pulling together the vast number of PR bloggers and resources.

Well congratulations are due to Constantin who has joined Converseon as Director of New Media Strategy.

Best of luck Constantin and thanks for all you’ve done to date!

Written by Tom Murphy

April 4, 2006 at 5:13 pm

Posted in General

PR Miscellany – April 04, 2006

  • If you’re wondering how else you can torture your PR agency, Morgan McLintic at Lewis has helpfully published some advice, there’s some great tips in there for all of us clients. Chris Lewis has chimed in with some tips on how to be a good client. So you naughty clients have no excuses. Hopefully some clients will publish some similar agency guidelines.
  • Speaking of Lewis PR, Clogger’s come out of the closet, it’s written by Jon Silk at the agency.
  • Long suffering readers will know I’m a big beliver in the need for PR people to understand search engines. Here’s some useful tools and resources [Via Interactive PR]. Andy Lark has another interesting snippet regarding press releases and Google.
  • For Immediate Release #125
  • On a related note, Shel and Neville at For Immediate Release are hosting an online survey to garner feedback on the podcast.
  • Forward is a new site aimed at providing advice and guidance for people getting started in PR. It’s been kicked off by Erin Caldwell who is part of Robert French‘s group at Auburn University. There’s also a blog.
    [Via Allan Jenkins]
  • Richard Bailey and David Philips ponder the PR professional as a Relationship Manager.
  • Derek Gehl writes for Entrepreneur.com on the benefits of using blogs and how you can be a successful blogger. Nothing too exciting but not a bad summary. [Via Steve Rubel]

Written by Tom Murphy

April 4, 2006 at 2:01 pm

Posted in General