- As part of the For Immediate Release podcast series, Neville Hobson and Shel Holtz from time-to-time focus on a specific person or subject. Their latest project is a 45 minute interview with Constantin Basturea, who is, in my opinion, the most tireless provider of online PR information and resources. Not only does he run his blog, but he is the man behind The New PR Wiki, the PR Digest, and I think it’s fair to say the main driver behind the second annual Global PR Blog Week. Hear more here.
- Cisco CEO John Chambers discusses the importance of corporate citizenship in BusinessWeek. Of course the more cynical among you may be wondering when Cisco will try some “analyst citizenship”. Not me though.
Q: How else has Cisco’s reputation for corporate citizenship aided shareholders?
A: It has had a huge impact on our brand. We have one of the top 20 brands in the world, right up there with names like Coca Cola that spend a huge amount more than we do on advertising. Part of that is that people like to be in business with people they respect and trust.
- David Ferrabee, Managing Director of the Change & Internal Communications practice at Hill & Knowlton‘s London office has started a new blog.
- Media Insider has an article written by Bill Stoller on how to build effective online press rooms.