Murphy's Law

Tom Murphy

PR Miscellany – August 3, 2005

  • Interesting PR case study on an award winning book campaign by Carolyn Mandelker.
  • The IABC[link] has released an interesting study on how small companies undertake Public Relations. It found that PR for smaller organizations has more to do with building relationships with communities than delivering publicity. The full report is available from the IABC for $50 – $40 for members.
  • The fall-out from Cisco’s handling of a presentation on some potential product vulnerabilities continues [Free registration required].
  • From a purely professional standpoint you have to feel for the PR pros at Wal-Mart. It must be a long hard, if interesting, slog at the moment.
  • Bob Kelly ponders on the positive effect of a PR Bar Exam…
  • Jim Horton offers an interesting glimpse at a real-world client-agency problem.
  • Meanwhile, Morgan McLintic offers a view from the other perspective!
  • Shel and Neville have released their fifty fifth PR podcast. Always a recommended download.
  • Just to re-iterate PR Opinions link policy. I only link to topics, web sites or stories that I think are relevant to people interested in PR and marketing. I eschew the mind numbing process of cross-linking between blogs just to be in the gang….

Written by Tom Murphy

August 3, 2005 at 11:30 am

Posted in General

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