- Jeremy Pepper continues his series of interviews with PR notables. The latest installment is an interesting chat with long-time technology PR mover Sabrina Horn, President of the Horn Group
“Our business will always be high-touch. The second we forget about that, is the second we have lost a part of the secret sauce of our profession. Clients want to be “touched,” and some of the best media relations come s from personal connections and human interaction. If you are very uncomfortable in a social situation, PR won’t be the right fit for you.
Because of the Internet, our business is evolving from a more traditional publicity-oriented, media centric field, to a more well-rounded communications field. We help clients communicate to the press, as well as their business partners, employees, investors, and customers using new forms available for communications.
Technology has given us great platforms to communicate; email, blogs, extranet, Web sites but it should absolutely not replace the personal touch.”
- Catherine Helzerman has an interesting post on the “tomorrow’s media” session from the Gnomedex conference. JD Lasica‘s non-profit site for grassroots media which is called ‘Our Media’ looks very interesting. It has accumulated 12,000 pieces in only three months.
- Andrew Smith addresses some of the pitfalls of trying to apply homogenous PR campaigns and tactics across different regions. This is something I’ll be writing about in the near future, it’s a complex issue and one that is often ignored at the expense of success.
If you want some light diversion today, why not have a giggle reading Intel‘s famous leaked European media guidelines from back in 1999
- Stacey Cohen of PR firm Co-Communications has written an op-ed on how best to reach the online audience. While the article has some useful tips, I would strongly recommend caution on implementing some of the tactics. Look at the newsgroup advice for a start…
- Elizabeth Albrycht has kicked off a new online venture as part of the Corante stable. Future Tense is a collaborative blog which looks at the future of our working lives, now that’s something we’re all interested in.
- Ryan May over at the Minnesota PR blog has put togethera very simple guide to setting up a blog, including detailed step-by-step instructions.