Day: June 22, 2005

• Morgan McLintic reports that Next Fifteen (Home of Bite and Text 100) has purchased PR firm Outcast for $6 million
• Meawhile Publicis has bought into UK PR firm Freud Communications.
• Trevor Cook has an interesting link to a recent offer from car maker Hyandai to Australian journalists at a car launch… Half price cars… They’ve since rescinded the offer..
• Kathy Klotz-Guest looks at the use of humor in PR.
• Andy Lark points to the new Computerworld blogs.

• Duncan Chapple who works for Lighthouse Analyst Relations has started a new blog called Analyst Equity.
• Elsewhere, you are sure to have already read about Ketchum‘s first venture into blogging: Ketchum Ideas.

Well I’m finally back in the office after far too much travelling and the associated scramble to keep on top of everything. Of course, as is often the case after a lot of travel, I now have an assortment of bugs and colds. Fantastic.

Early last week I spend three days at the Gartner conference in Barcelona. It was a fantastic opportunity to talk with customers and prospects and get a real-world understanding of how they see the market.

Often we’re far too busy in our day-to-day roles to stop and talk directly with our audience. This is understandable, we are busy, but nothing is as effective as hearing first hand what your customers and prospects think. It’s a great opportunity to test and review your messaging and your programs.