PR Miscellany – June 02, 2005

  • You’ve most probably already seen this by now, however Yahoo has released their blog guidelines [PDF][Thanks to Andy Lark]
  • Jim Horton points to an article in Editor and Publisher that looks at how publishers could incorporate a citizen editor into the newsroom.

    “What exactly is a “citizen editor”? “In a lot of ways, it’s unlike any other job in the newsroom,” says Rich Gordon, chair of Newspapers and New Media at Northwestern University’s Medill School and the faculty advisor for, an experimental student-run citizen-journalism website set up to serve the city of Skokie, Ill. “The job isn’t to find stuff out and package it; it’s to solicit other people to provide information and encourage interactivity among your [online] users.””

  • David Parmet highlights the increasing overlap between journalism and blogging. Jeremy Wagstaff was having problems reviewing a Tablet PC and posted them on his blog. Inevitably Robert Scoble comes to the rescue.
  • Jeremy reviewed his initial post after reading Steve Rubel‘s take.

    [Of course it should be pointed out that while all this cross-posting is going on, some poor PR person is probably getting caned for following standard review processes….]

    Jeremy also provides links to some interesting PR-related posts:

  • Do’s and Don’ts of dealing with media online
  • PR Pitches and the foibles of memory
  • How (Not) to Pitch a Blogger
  • Another PR Mis-step
  • If you, like me, still hold a fascination for the excesses of the Dot Bomb era then Deborah Branscum has the perfect link for you. The Business Plan Archive is building a repositiory of the business plans of failed start-ups from the period. It’s fantastic!
  • Meanwhile John Byrne, Editor of Fast Company has come out shooting after reports on the possible demise of the magazine.
  • The Online Journalism Review‘s Mark Glaser has written a very good article on how companies are manipulating search engine rankings. [Thanks to BL Ochman for the link.]