Day: May 20, 2005

 In my time working in Public Relations I’ve come across diverse styles of communication.  There’s a number of practitioners who believe that the most effective means of “managing” the media agenda is to take an agressive, bullying approach.  I’ve never bought it frankly.  I believe that ‘what goes around, comes around’ and I’ve seen it happen enough to know it’s true. Yes the aggressive approach does sometimes yield results, but it’s not an effective form of communication in my not so humble opinions.  Michael O’Connor Clarke has a post on the Pitbull PR Method. It’s a worthwhile read.

 In a world of hyperbole and polarized opinions, it’s good to come across some well reasoned thinking. Philip Young has posted a great paper on blogging titled  “How the fax machine changed human discourse”. It’s recommended reading.

 The thirty-fourth installment of The Hobson and Holtz Report has been released covering IBM, Oracle’s podcasting and blogs.

 

I’ve been falling behind updating my blogroll. Here’s are some more PR blogs for your delectation:

• Italo Vignoli who works for Italian PR firm Quorum PR has a blog called Errepi.

 

• Peter Shankman of the Geek Factory has kicked off the PR. Differently blog.

 

• PR firm McClenahan Bruer Communications have an agency blog up and running.

 

• Jonathan Maus has a blog called Just Riding Along focused on the bicycle industry.

 

• Chris Abraham is a PR practitioner in the Washington DC area and he has a blog called ‘because the medium is the message’. 

 

• There are four Hill & Knowlton blogs:

Niall Cook, who I’ve mentioned before and I’m not sure why he’s not listed already, has a blog called Marketing Technology.

There’s a collaborative blog called Netcoms.

I believe that Joel Cere‘s blog Beyond PR is also in the Hill & Knowlton stable. 

Finally there’s Hill & Knowlton Australia‘s Breakfast Bytes.

And finally, a little birdie has told me to watch out for an as yet unannounced blog over at Weber Shandwick.