Murphy's Law

Tom Murphy

PR Miscellany – April 27. 2005

 Kevin Dugan has documented an interesting example of competitive blog relations.  Forrester analyst Charlene Li’s blog covered some new developments on Google‘s personalized search services and Yahoo‘s PR team were quick to respond. 

 Pete Shinbach points to an interesting NPR report on how Edward Bernays, Sigmund Freud’s nephew used his uncle’s theses to create effective Public Relations techniques.

 Jim Horton has published an interesting paper on the conflicts between marketers and PR consultants…

 Jeremy Pepper has an interview with Al Golin, chairman of Golin Harris.

“Too many young people are not in touch with today. That�s why I am still in the business, because I am very curious. I always want to continue to learn, and being curious is one of the most single important things in PR. I love it when a young kid asks me a lot of questions. I hate it when people don�t ask questions. I rather have too many asked, than not enough.”

 Stuart Bruce offers some thoughts on RSS, in particular on the need for localized, segmented RSS feeds to address different audiences.

 The Red Couch, a project being led by Shel Israel and Robert Scoble, has an interview with Jonathan Schwartz on Sun’s blogging efforts.

 I meant to post this story a while back.  If you want proof, for once and for all, that PR’s value is linked to it’s lack of control, here’s a great example.  Siebel‘s PR folks did a great job promoting the achievements and vision of their CEO Michael Lawrie.  They secured excellent profiles and got him on the cover of a number of magazines, including Information Week and EWeek, the week of April 4. The stories were positive, demonstrated good vision, had good third party support, then just over a week he was fired by the board….  You have my sympathies. Don Tennant at Computerworld has some observations on the matter.

 

Written by Tom Murphy

April 27, 2005 at 9:31 am

Posted in General

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