In the comments on my post regarding PR e-mail, Jeremy is concerned about his press releases getting caught in spam filters.
One quick way to check whether your press release will probably get through, is to use a free online service called spamcheck:
Send your press release to: email@example.com
Put the word “TEST” at the beginning of the subject line and you’ll get an automated response in a couple of minutes rating the “spam-content” of your press release!
Also Tate asks if there are any good resources for illustrating the benefits of RSS to journalists.
I don’t know of any specific resources. I include our RSS feed in my e-mail signature and at the bottom of our press releases, I’ve had some good feedback from journalists on both.
There are a number of good media stories on the benefits of RSS which may help:
- RSS Rocks (PC Magazine)
- Why RSS is important (CNET)
- RSS: News that comes to you (Online Journalism Review)
- What PR People Need: RSS Feeds (Charles Arthur)
- RSS: Always keep an eye on the ugly duckling (PR Opinions not a journo!)
I’d be interested to hear other PR people’s experiences “selling” RSS….