Planning for the second Global PR Blog Week is underway.
It’s still in the early stages so, if you’re interested in getting involved through participating, providing some content or discussing the event’s format, now is the time.
The planning process is public you can find out how to get involved here.
David Tebbutt has published an interesting list of the “rights” of the journalist and the spokesperson in an interview and is requesting debate on this list. Stuart Bruce has posted some comments.
Colin McKay has a very interesting post from the Managing Editor of ABC News in Canada on why “months” aren’t newsworthy….
Topaz Partners have two interesting posts. One on the art of the e-mail pitch 2005 style – including the fact that you might (gasp) have to use a telephone 
. The second post concerns an interesting PR discussion following the recent IAOC blog event.
Voce Communications have an interesting interview with Bob Wynne, VP of media relations at Oracle.
“The need for speed in developing messages and communications, the need for integrity in dealing with all audiences and the need for a solid understanding of what impacts the company’s bottom line will remain the same. Everything else will change. That’s just the way it is. Get used to it.”
Jeremy Pepper has an interview with Chris Shipley organizer of the ever optimistic Demo conferences.
“It’s not difficult – the key thing is that the fundamentals for getting to DEMO are on the Website. The thing that makes a difference in pitching for DEMO is to understand the value for the client at DEMO. Being an advocate for both the client and DEMO, being a bridge. PR people overzealously pitch clients to DEMO, but not DEMO to the clients. Too many times, I have had companies say to me at the pitch – so, what is DEMO. The agency did not explain the value, and the client comes in blind.”
Well Yahoo’s new blogging service Yahoo 360 is chugging its way around the viral Interweb taking the Gmail approach to “closed” testing – i.e. you can only be invited by someone already on the system.
PR blogger of the year, Mike Manuel has been working on the launch and Steve Rubel has a brief review of the new blogging service.
Thanks to Bernie Goldbach I know have some invitations if anyone is interested in trying it out.
Just in case there’s a rush, priority will be given to those who fill out this terrific PR survey
A new spoof PR blog has appeared from the offices of the fictional (I hope!) Herring Waffleman “communications” agency.
A quick search on Whois appears to point to a gentleman in Australia….
Thanks to Steve Rubel for the link.
Murphy's Law 