Blogs come in many shapes and sizes…

Tom Murphy

Two interesting blog related items:

 Steve Rubel has a good post on the emergence of two different models of business blogging, namely:

  • Bottom-up blogging – where employees themselves blog
  • Top-down blogging – where the blog is driven by the corporate team

It seems to me both have a useful role in effective communications.

 

 Meanwhile, Fredrik Wack�STRONG> over at the CorporateBloggingBlog, points to an interesting analysis by Dennis Hamilton on the differences and similarities of internal and external blogs.