Two interesting blog related items:
Steve Rubel has a good post on the emergence of two different models of business blogging, namely:
- Bottom-up blogging – where employees themselves blog
- Top-down blogging – where the blog is driven by the corporate team
It seems to me both have a useful role in effective communications.
Meanwhile, Fredrik Wackï¿½STRONG> over at the CorporateBloggingBlog, points to an interesting analysis by Dennis Hamilton on the differences and similarities of internal and external blogs.