PR Misc – January 21, 2005

With the New Communications Forum taking place last week it�s no surprise that there�s a lot of content from the event and a lot of excellent insights into the challenges and opportunities facing PR � check out the links below…


 However, before I get to that, aren�t the reports of the US government�s spending on PR most interesting?  The fact that Ketchum has received over $95m is hard to believe!  No wonder there are doing VNR�s – I�m surprised they haven�t launched their own TV channel with revenues like that coming in the door. Other agencies should find out who does their business development�


More related comments from:


 So, onto New Communication Forum�. The show was a great success by all accounts and brought together a lot of knowledge on how communications and blogging will develop and impact Public Relations and journalism.  Here are just a few links to content from the event: 


 Jim Horton links to the Lex Files memo that gives recommendations on how the media can intersect with blogs 


 Trevor Cook has a review of the new book Tailspin – PR disasters.


 Robb Hecht points to a new book from Linda VandeVrede entitled �Press Releases Are Not a PR Strategy�.