Murphy's Law

Tom Murphy

PR Misc – January 21, 2005

With the New Communications Forum taking place last week it�s no surprise that there�s a lot of content from the event and a lot of excellent insights into the challenges and opportunities facing PR � check out the links below…

 

 However, before I get to that, aren�t the reports of the US government�s spending on PR most interesting?  The fact that Ketchum has received over $95m is hard to believe!  No wonder there are doing VNR�s – I�m surprised they haven�t launched their own TV channel with revenues like that coming in the door. Other agencies should find out who does their business development�

 

More related comments from:

 

 So, onto New Communication Forum�. The show was a great success by all accounts and brought together a lot of knowledge on how communications and blogging will develop and impact Public Relations and journalism.  Here are just a few links to content from the event: 

 

 Jim Horton links to the Lex Files memo that gives recommendations on how the media can intersect with blogs 

 

 Trevor Cook has a review of the new book Tailspin – PR disasters.

 

 Robb Hecht points to a new book from Linda VandeVrede entitled �Press Releases Are Not a PR Strategy�.

 

Written by Tom Murphy

January 31, 2005 at 10:33 am

Posted in General

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