Day: January 31, 2005

Reichert Communications a high-tech PR agency has kicked off a new blog entitled Vitamin T.

With the New Communications Forum taking place last week it�s no surprise that there�s a lot of content from the event and a lot of excellent insights into the challenges and opportunities facing PR � check out the links below…

 However, before I get to that, aren�t the reports of the US government�s spending on PR most interesting?  The fact that Ketchum has received over $95m is hard to believe!  No wonder there are doing VNR�s – I�m surprised they haven�t launched their own TV channel with revenues like that coming in the door. Other agencies should find out who does their business development�

More related comments from:

• Marc Snyder
• Ben Silverman
• Kevin Dugan

 So, onto New Communication Forum�. The show was a great success by all accounts and brought together a lot of knowledge on how communications and blogging will develop and impact Public Relations and journalism.  Here are just a few links to content from the event: 

• Elizabeth Albrycht, one of the masterminds behind the New Communications Forum has logged notes from the event.
• Andy Lark offers some of his thoughts on the event and provides a copy of his key note presentation [PDF] which looks very interesting. Matthew Podboy writes up Andy�s keynote.
• Alice Marshall shares notes from her session on pitching bloggers�
• Jeremey Pepper shares his (preliminary) thoughts.
• Tom Foremski gets carried away with the hype� 
• Neville Hobson was the most prolific poster on the event.  Here he shares some reflections on the event, notes on the first day�s events. Neville has interviews from the event with Jeremy Wright and Fergus Burns of Nooked. He also has reports on the Blogging and Journalism Panel, and the blogging and branding session. Busy man!

 Jim Horton links to the Lex Files memo that gives recommendations on how the media can intersect with blogs 

 Trevor Cook has a review of the new book Tailspin – PR disasters.

 Robb Hecht points to a new book from Linda VandeVrede entitled �Press Releases Are Not a PR Strategy�.