An online survey on media monitoring from Slipstream Group has some interesting findings:
- 62% of respondents currently use paper clipping services
- 42% use online monitoring services
- The median budget for media monitoring is $10,000 per year
- No surprise that missed clips and slow delivery are the most common problems
- Newspapers remain the #1 monitored media
- On average, practitioners use 3/4 different tools/services to monitor media coverage
You can read an executive summary of the report here.
The full report costs $195.
Murphy's Law 