Murphy's Law

Tom Murphy

Research on media monitoring…

An online survey on media monitoring from Slipstream Group has some interesting findings:

  • 62% of respondents currently use paper clipping services
  • 42% use online monitoring services
  • The median budget for media monitoring is $10,000 per year
  • No surprise that missed clips and slow delivery are the most common problems
  • Newspapers remain the #1 monitored media
  • On average, practitioners use 3/4 different tools/services to monitor media coverage

You can read an executive summary of the report here.

The full report costs $195.

Written by Tom Murphy

January 5, 2005 at 1:23 pm

Posted in General

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