Research on media monitoring…

An online survey on media monitoring from Slipstream Group has some interesting findings:

  • 62% of respondents currently use paper clipping services
  • 42% use online monitoring services
  • The median budget for media monitoring is $10,000 per year
  • No surprise that missed clips and slow delivery are the most common problems
  • Newspapers remain the #1 monitored media
  • On average, practitioners use 3/4 different tools/services to monitor media coverage

You can read an executive summary of the report here.

The full report costs $195.