A Case Study: Successful grassroots marketing….

Thomas Mucha has written an interesting article on the collaborative marketing efforts around the Firefox browser.

“Here’s a neat marketing idea: Lock 40,000 people in a room. Combine their brainpower, divergent backgrounds, various skills, and colorfully disparate ideas. Then sit back and let this passionate collective spread your product across planet Earth.”

Oh and if you haven’t already downloaded Firefox, I recommend you do so right now.