Blog advertising…

Shel Holtz reports that Marqui has done a deal with fifteen bloggers to insert mentions of Marqui’s “hosted communications management services” into their blogs.

“The bloggers will get $800 a month to mention Marqui with a link once a week in their blogs and post its emblem on a page. They’ll get an additional $50 per qualified sales lead they send to Marqui….But transparency and integrity are the order of the day, King said. Information about Marqui’s “Blogosphere Program” is posted on its corporate Web site, and bloggers are urged — but not required — to disclose the relationship.”

I think it should be easy enough to spot if any marketing bloggers are in this program.  I think it would be quite hard to subtly post an entry on “hosted communications management services” 🙂

On a more serious note, as long as the mentions are flagged as advertising, I don’ t have a problem with this.  Just as in the physical world where advetorials are highlighted, as long as these blogads are highlighted and the blogger is up front with their readership I don’t see why this should pose a problem. Of course if they’re not up front that’s a different matter….