Murphy's Law

Tom Murphy

Passion, PR and blogging redux….

Thanks to everyone for the fantastic feedback both through comments and e-mail following my posts on blog relations, and the need for PR people to stand up for their profession.

Blog Relations

Probably the largest response I received to the call for ‘PR blog case studies’ were e-mails from practitioners who are relatively new to blogs.  The common theme in their e-mails was that they are desperately trying to understand the tool, how to use it, how to monitor it productively, and how to incorporate it in ongoing communications programs. 

I believe that that is a good, albeit statistically insignificant, measure of the current maturity of blogs.

We’re still at the early stages of blog relations. That was my belief and I called for blog case studies to see if maybe I was wrong.  For once I wasn’t.

Hopefully I’ll tackle the questions raised in those e-mails in the near future.

PR’s Image Problem

Jim Horton commented:

“Give up notions of regulating PR. It won’t happen in the US because of the First Amendment. It is doubtful that it will happen anytime soon in other countries.”

I completely agree.  These efforts have failed in the past so it’s unlikely they will suceed in the future.

However, I don’t think that means we should ignore the problem of PR’s image.

What’s clear is that the only way to change the misperception of PR is that individuals must take responsibility — collective responsibility.

I think Piaras Kelly has a point regarding the international code of ethics as a starting point for establishing acceptable behavior.

However, if you as a PR professional are interested in improving the profile of your profession, it is up to you to do something about it.

Only when individual practitioners take a stand, can we turn the tide of negative publicity. At the very least it might force people to re-examine their perceptions.

Footnote:

Written by Tom Murphy

November 17, 2004 at 9:37 am

Posted in General

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