Charlene Li is an analyst over at Forrester who is getting a lot of linkage these days. She recently published a report ($349) on blogging which evaluates whether blogging is a fad or something more interesting.
She includes a list of blogging ethics, which Mike Manuel posts.
I’m in two minds about “blogging ethics” particularly given the diverse nature of blogs and the only way you can really “trust” a weblog is based on common sense and reading it over time.
However, I am a big fan of corporate blogging policies which ensure everyone is fully aware of what is acceptable practice for employees and employers. Charlene’s suggested policy includes:
- Make it clear that the views expressed in the blog are yours alone and do not necessarily represent the views of your employer.
- Respect the companyï¿½s confidentiality and proprietary information.
- Ask your manager if you have any questions about what is appropriate to include in your blog.
- Be respectful to the company, employees, customers, partners, and competitors.
- Understand when the company asks that topics not be discussed for confidentiality or legal compliance reasons.
- Ensure that your blogging activity does not interfere with your work commitments.
When it comes to blogging ethics my guide is the now sadly defunct Blogging Manifesto (courtesy of Wayback Machine).