Long-time blogging PR maestro Michael O’Connor Clarke, who among other things was the first PR pro to have a speaking slot at a major blogging conference, has kicked off a new blog venture, Flackster.
It’s part of the Corante stable of blogs which deal with areas from venture capital to e-business and communications.
Michael’s mission statement for the new blog is:
Flackster explores, through the voices of PR professionals, journalists, cultural commentators and others, how the rapid rise of social media and participatory journalism is impacting both the business of news reporting and the role of public relations.
Michael’s always worth a read.