The e-consultancy in the UK has an interesting article on how blogs, e-mail and other online tools are giving stories, casual comments and online discussions a life of their own….
“Well, we’re about to find out what will happen with this trend. In particular, media insiders in the form of PR people are starting to get very keen on blogging…. Which throws up an interesting quandary – the first rule of PR is don’t become the story. But will PR bloggers be able to resist, as they take on blogging for themselves?”
Footnote:
Links from the above piece:
- The post in question on Siliconvalleywatcher.
- Drew’s post on the matter.
Murphy's Law 