Murphy's Law

Tom Murphy

The ever changing world….

The nature and techniques of Public Relations have changed a lot over the past few years. These changes have impacted every area of the profession from internal communications to community relations, investor relations and of course the most high profile practice area, Media Relations.

Whisper it very softly, but we’re not just talking about blogs, we’re talking about e-mail, instant messaging, changing audience behaviors etc.  The one common element is that all PR pros need to be aware of these changes and how they impact their outreach programs.

On the media relations front, ClickZ’s Executive Editor Rebecca Lieb has a piece on the changes in the media relations area and of course the one constant, troublesome PR people!

On a related note, Rebecca’s colleague, Pamela Parker recently took part in a PRSA online seminar on blogging (with Steve Rubel), her presentation [PowerPoint] covers how blogs impact traditional journalism.  It’s available online and is worth a read.

Written by Tom Murphy

October 15, 2004 at 1:09 pm

Posted in General

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