How far would you go to protect your brand? Can you censure a customer for their use of your product?
Jim Horton has an interesting example.
BMW have sent a cease-and-desist letter to a porno search engine which displays (amongst other things) photographs of an adult nature which include BMW cars. The site is dismissing BMW’s claims…
“As far as we know, we haven’t done anything wrong. Our search engine is a navigational aid. We provide a way for our users to locate galleries as quickly and conveniently as possible. If we give in to BMW’s claim, other search engines will have a problem as well.” according to Chief Marketing Mike Schwalbach.”
Murphy's Law 