Ah yes, just as the Summer is coming to a close (we’re not sure we had a Summer here), PR Opinions is heading off on a much needed vacation until September 14th, 2004.
Should you require some up to date PR news, opinions and information in the meantime, you should visit the wide variety of PR blogs listed to the right.
I’m completely offline until the 14th!
PR Pro Brian Schwartz, who works at CDW, has kicked off a blog called Reporters’ Gold, which is aimed at providing journalists with an aggregated source of industry research and other information.*
Constantin Basturea has put together a fantastic Wiki that lists CEO blogs…
Bacon’s (nee MediaMap) Expert PR newsletter has long been a staple source of PR articles and how-to’s. The latest issue covers improving the accuracy of news coverage, online newsrooms, blogs, building lasting media relationships, corporate messaging, pitching online editors, tips on being a good TV spokesperson. There’s something there for everyone!
Matthew Podboy takes a look at measuring online PR and Angelo Fernando looks at measuring word of mouth.
A new global survey on PR measurement has been announced.
Edelman’s Silicon Valley office has picked up a nice account win with the Churchill Club.
Be careful out there…Mike Manuel notes another blog victim. Joyce Parks has lost her job at Friendster for…. her blog.
Footnote:
* Thanks to Steve Rubel for the link.
Larry Osterman is a long-time engineer over at Microsoft and he has a really interesting blog post that reviews his twenty year stint at the world’s largest software company. It’s a walk down memory lane. “I�ve watched three different paradigm shifts occur in the software industry, and most of a fourth. The first one was the shift of real computing to �personal� computers. The second was the GUI revolution, the third was the internet, and now we�re seeing a shift to smaller devices. We�re still not done with that one.”
Martin Tobias over at the VentureBlog explains what he wants from the next generation of the Web. He also examines the benefits or otherwise of some recent technological advances. He asks a number of questions:
“1. Over the last five to seven years has technology increased or decreased your personal productivity?
2. Increased or decreased your overall quality of life?
3. Strengthened or weakened your interpersonal and family relationships?”
Meanwhile Karen Richardson, CEO of E.piphany is interviewed over at the BBC. “There is no short way or quick remedy to success, just do it the right way even if it takes a little longer.”
I see that Novell have another management re-org taking place. Novell is a company with potential, marrying their SUSE acquistion with their traditional network management strengths would seem to have a lot of potential. The question is can they turn the ship around…
CNET has an interesting article from the Harvard Business School on how smaller players can survive in competition with the big boys and girls. “The essence of a niche strategy is to achieve specialization by taking explicit advantage of the opportunities provided by the ecosystem while avoiding the kinds of traps that challenge firms in such environments.”
Footnote:
Thanks to Neville Hobson and Greg Brooks for some of the links.
I am delighted to report that a review of the Flash Hall of PR Shame has found a graduate who has moved away from the dark side.
Congratulations to Hill and Knowlton who have banished their Flash Intro.
Keep those nominations coming…
Murphy's Law 