A beginners guide to what PR is actually about…
When I was studying marketing, the last practice area I wanted to work in was Public Relations.
The image of Absolutely Fabulous, glitzy parties and widespread “air kissing” was too much to bear. How I ended up in PR is a longer story but suffice to say my ignorance was a barrier to entry.
Richard Bailey has posted a short essay explaining what Public Relations is about, written by one of his first year students Katherine Shenton.
I wish I had known about this all those years ago…
“As I mentioned earlier, PR is not always sexy. You may find yourself working in a political PR agency or working within a pork pie factory’s in-house PR department; you�ve just got to focus on what you want to do and be determined. PR is a difficult industry to enter so you�ll need to be enthusiastic and confident. People don�t understand all the work that goes into organising a trade show but I hope you do now.”
