The results of the first PR Opinions survey are now available.
As you would expect with a survey conducted via a weblog, the majority of the respondents are technologically advanced with E-mail, Websites and Weblogs the most popular online PR tools.
Other findings include:
- Over 65% of those surveyed believe that the Internet has enhanced the relationship between PR practitioners and journalists.
- There is no consensus around a common approach to PR measurement. Most respondents use a combination of measurement tools, which differ widely from one practitioner to the next
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The most popular trends effecting Public Relations over the next three years are a rise in the number of individuals publishing content, growth in the number of media outlets
and generally more noise in the marketplace.
My sincere thanks to everyone who took the time to complete the survey. If you have any comments on the report you can e-mail me or post your comments below.
You can download a PDF of the survey results here.
Murphy's Law 