Murphy's Law

Tom Murphy

The changing face of Public Relations

Michael Wolf, who works in the PR team for Microsoft’s XBox has a very interesting post on PR.

Michael is a former poacher turned gamekeeper and he shares his views on the PR business from someone, who like many practitioners, used to be at the business end of your PR activities.

“I know that I have a lot to learn, even after doing this for the last two and a half years. But I do have one leg up � I�m not constrained by the methods and tactics of an older generation of PR veterans.”

Written by Tom Murphy

February 27, 2004 at 8:01 am

Posted in General

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