MediaMap’s ExpertPR newsletter consistently publishes a range of useful PR-related articles written by practitioners.
This month’s content includes Getting Clients to Write, Press Conferences, Measuring PR and Tips on High-Tech PR Success in 2004 amongst others.
RLM PR produces an entertaining monthly newsletter with their opinions on the PR business. I regularly cover it here and often I disagree with some of their opinions, but I enjoy their writing all the same. This month’s issue has a story by Erin Mitchell, RLM’s Director of Business Development, on the Melrose Place generation. In effect it bemoans many of the attitudes of our younger colleagues. It’s an amusing piece.
The article reminded me of an off-beat documentary on the BBC called “Grumpy Old Men” where a collection of high profile British men in their forties and fifies moan about how the world is changing for the worse. It was fantastic series, very funny and illustrated how although we are living longer, healthier and happier lives, we’re getting grumpier at an earlier age.
I know this of course because I’m 33 and I know I’m getting grumpy already!
Michael Wolf, who works in the PR team for Microsoft’s XBox has a very interesting post on PR.
Michael is a former poacher turned gamekeeper and he shares his views on the PR business from someone, who like many practitioners, used to be at the business end of your PR activities.
“I know that I have a lot to learn, even after doing this for the last two and a half years. But I do have one leg up � I�m not constrained by the methods and tactics of an older generation of PR veterans.”
Murphy's Law 