The underside of marketing…

While Australia’s The Age is “exposing” what they consider to be shady practices in the healthcare marketing sector, it pales into insignificance when compared to the tobacco industry.

A new website, Tobacco Papers provides an online repository of UK Tobacco companies’ marketing plans and reports through the 1990’s.

It makes for fascinating reading.  A summary report on these documents entitled “Keep Smiling, No one is going to die” is available for download.

The title was taken from the closing lines of a document written by an Ad agency to its tobacco client… nice.