While Australia’s The Age is “exposing” what they consider to be shady practices in the healthcare marketing sector, it pales into insignificance when compared to the tobacco industry.
A new website, Tobacco Papers provides an online repository of UK Tobacco companies’ marketing plans and reports through the 1990’s.
It makes for fascinating reading. A summary report on these documents entitled “Keep Smiling, No one is going to die” is available for download.
The title was taken from the closing lines of a document written by an Ad agency to its tobacco client… nice.