Litigation, activism, Santa and communicating with your audience…

 I have said this before and I am saying it again, soon the most desirable qualification a PR professional can have is a law degree. Santa Barbara County prosecutors announced they are filing charges against Michael Jackson and in the same breath announce they’ve hired a PR firm to handle media relations around the filing.

 Ross Irvine evaluates how traditional methods of influencing public policy are falling behind the grass-roots activists who use networks to influence opinion and policy.

 Colin McKay is getting into the spirit of the season with a whole array of PR postings for Santa Claus…

 The Online Journalism Review looks at how celebrities in trouble are turning to the web to communicate directly with their audiences. On a related note, Jeff Bridges (who is not in ANY trouble) has one of the most innovative fan sites I’ve seen.  He hand writes updates to the site and then has his entries scanned and posted…