Murphy's Law

Tom Murphy

How are the PR agencies meeting client needs?

The Thomas L. Harris/Impulse Research Public Relations Client Survey, besides having a long title, is a hardy annual for PR statistics.

Now in it’s eleventh year, it tracks the satisfaction of PR clients and gives some interesting insight into trends between PR firms and their clients.  This year’s report includes responses from 1,263 internal clients.

The full report is available free online and is definetely worth a download and print.

Some interesting figures from this year’s report:

PR Firms’ Performance

Overall there’s great new for PR firms, whose performance (in the eyes of their clients) has increased by twelve per cent over the past twelve months with the greatest areas of improvement: creativity (+26%) media placement (+24%) and specialized services (+20%)

The lowest evaluations the firms got were: international capabilities (-41%) Internet capabilities (-44%) and fair compensation (-56%) – I think this reflects well on some of the mini-rants I have been on for the past two years and Rick Bruner will be in heaven!


The bad news is that PR budgets (including internal and external spending) were down this year – I doubt that comes as a shock to many of you.

(The report includes a lot more detail on budget breakdown)

PR Publications

Finally, PR Week, Advertising Age and PR Strategist are the most widely read PR publications.  Interestingly 38% of respondents don’t read any trade magazines – that’s high.

Written by Tom Murphy

November 19, 2003 at 4:25 pm

Posted in General

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