Day: November 18, 2003

Tom Mangan’s blog Prints the Chaff is a recommended read.

He has recently been discussing the marraige of newspapers and blogs in terms of delivering up to date (and locally relevant content) to the reader.

There’s been some interesting feedback to the discussion.

This interconnection, which takes the best of “traditional” journalism and adds the benefits of hyperlinking offered by the web and the speed of blogs is worth thinking about for every PR professional. This could work in designing a client’s website to provide visitors with better data and of course it could have implications for how PR people target features. Interesting…

By the way Tom also includes a plethora of links to other Editor blogs.

 

A welcome new addition to the PR genr�Greg Brooks has started a PR-related weblog.

Also Alain Jourdier has a marketing blog here.

MediaMap’s ExpertPR newsletter typically delivers a very rich source of opinions on a variety of PR issues and the latest issue doesn’t disappoint.

 Richard Laermer on the idea of PR Licenses – he’s not an advocate… I’m not so sure.

 Marc Hausman on Competitive Positioning.

 Alan Caruba on Internet-driven PR.

 Naseem Javed on the importance of a well chosen corporate image.

 B.L Ochman on tips for pitching blogs.

 Corinne Brinkley and Rachel Volante on the differences between print and Web media.

 Finally Ashley Elpern shares some of the useful lessons from a MediaMap webinar on high-tech media relations held with Mitch Wagner and Larry Walsh.

Now that should be plenty of on the job reading for your commute / coffee break / lunch etc.

The UK IPR has released a 78-page report entitled “Unlocking the Potential of Public Relations: Developing Good Practice”.

The report, which was funded by the IPR and the UK Department of Trade and Industry, surveyed 812 professionals, of whom over 50% worked in-house and over 40% in agencies.

It’s a weighty tome and although it is specific to the UK, I think it makes interesting reading for practitioners in any country.

Thanks to the ever vigilent Richard Bailey for the link.