Murphy's Law

Tom Murphy

UK government drives PR best practice

There’s been a very interesting development in the UK.  It seems the UK Department of Trade and Industry is publishing a report next month on “Best Practice across the UK PR industry”.

The report is being prepared with the UK’s professional PR body the Institute of Public Relations.

More on the report from the UK Times.

“Practising its trade, the IPR dubs it �this ground breaking piece of work� and claims that not only will it raise standards but �growth and productivity�. The Government, having failed to stop the shrinking of our manufacturing industry or to raise productivity, must be getting desperate if it now believes the key may lie with public relations.”

Written by Tom Murphy

October 20, 2003 at 12:26 pm

Posted in General

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