You have to feel sorry for the guys over at Marketing Wonk. When they launched as Up2Speed (from MarketingFix) they put a lot of time and effort into the site, then after very effectively building a large audience, their worst nightmare comes true and they have to change the name of their site.
Their response was a clever press release which following all the best lessons of crisis communications, came clean about how they didn’t do a trademark search. But to add insult to injury, the newswires refused to publish the release.
Now while the release is tongue-in-cheek and may not fully conform to the “Headline-Intro Para-Quote” format of the traditional press release, I don’t see any reason why PR Newswire or BusinessWire would refuse to distribute it. But there you go.
Needless to say the MarketingWonk team are unimpressed. Read more.
Murphy's Law 