Murphy's Law

Tom Murphy

It's not dead.., it's pining for the fjords

Chris Pirillo, the mastermind behind Lockergnome kindly stopped by yesterday to comment that e-mail is dead.

In the Inc. feature on E-mail marketing he states: “E-mail is a polluted medium… it’s dead.”

Now while I completely agree there is no question that e-mail is polluted, I don’t agree it’s dead.

As anyone who reads this blog knows, I’m a big fan of RSS, and while it does solve some of the problems, it’s not a replacement for e-mail, in my ever humble opinion.

Spam is a pain in the ass, as are adverts on television and radio. But that doesn’t change the fact that e-mail is still hugely productive (and I get over three or four hundred spams a day).

While TV may not provide a perfect analogy, it does illustrate the point that we rarely get anything for free. But we do learn how the minimize the disruption.

E-mail still has legs. The response rates we get from commercial and non-commercial e-mail marketing are still high.

I think E-mail is “just resting” albeit in a very congested state.

Written by Tom Murphy

August 1, 2003 at 1:30 pm

Posted in General

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