Larry Weber takes to the weblog road

I have been catching up on my e-mail and after my post yesterday on the I-PR anti-blog discussions, I see there were even more negative posts yesterday. 

I really don’t understand PR people’s problems with blogs.  Get over it.  If you don’t think they matter, ignore them.  There are loads of clients who will benefit from your ignorance. (The discussion has even descended into “well blogs are just a web page”).

But it’s not all bad news.  Along with you, who by reading this are already participating in the blog world, Larry Weber, the driving force behind what is now Weber Shandwick [FLASH Warning] thinks that there’s some gold in them there hills.

In an interview in the Boston Herald, Larry unveils his plans for providing marketing services built around the new tools and techniques for reaching and building relationships with audiences.

He (Weber) talked about “viral communication,” or using virtual communities to spread a message. “That’s what blogging is,” Weber added, referring to the Web’s proliferation of open but focused bulletin boards called Web logs, or simply blogs, that anyone can use to post a message. “You really can’t underestimate that,” he said. “I think there’s going to be a consolidation of marketing,” Weber said, as enterprises seek better ways to use technology to reach target audiences.

Amen to that Larry.