Over the past few years a lot of firms have had their wrists slapped for “viral” marketing like painting sidewalks and putting little stickers all over a downtown district.
In most cases the offenders, normally large companies, have got away with stumping up for the cost of cleaning up the mess. But what if your clever PR tactic resulted in a jail sentence?
In Seoul, the planners behind a PR launch of a new milk product (Director of Marketing at the client, Owner of the PR firm and the even co-ordinator) have been given six months in jail and a year probation for organizing a nude performance to mark the launch of a new milk product.
Now that seems like a perfect punishment for those behind the Raging Cow incident.
Murphy's Law 