Lobbying, Alabama School PR, Optimizing for Google and Blogging

 WorldCom is planning to launch a lobbying initiative to assist the company in it’s battles with Washington.  Interestingly many members of congress have returned the company’s contributions.  They certainly have a battle on their hands.

 The Huntsville Times reports that an Alabama school is seeking a PRO for $50K – $80K per annum.

 New York Times looks at blogging in the workplace. “But opening a pipeline to comments from employees can produce a torrent of information, essentially defeating the purpose of the tool. “You reach information glut very quickly,” Mr. Byrnes said.”

 Up2Speed offers some tips on optimizing your website for Google.

 Whilst Nike’s battles on free speech continue, Wired reports that the Ninth Circuit Court of Appeals  has ruled that “web loggers” (sic) can’t be held responsible for libel for  information they republish.

 Alan Weinkrantz And Company [Flash Warning] got a great hit on the AP about communicating on behalf of technology companies.