Murphy's Law

Tom Murphy

Blog Relations… keep on rolling

Recently I posted about how blogs are not mainstream.  From talking with other PR professionals (not those who read this blog obviously) there is still widespread misunderstanding among our profession. This is a lifecycle issue.

A sizeable chunk of PR pros still don’t dig online communications, so it’s not surprising many of them don’t know what blogs are. Michael O’Connor Clarke was talking with PR students the others day and they had never heard of blogs.  That’s the norm right now, rather than the exception.

That doesn’t of course lessen the importance of blogs.  And it certainly doesn’t excuse us from understanding how blogs are indeed another media for us to interact with. But that is the reality.

Written by Tom Murphy

June 27, 2003 at 7:42 am

Posted in General

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