Day: May 29, 2003

The “Official” Public Relations Salary & Bonus Report 2003 is out.  The biggest salary gainers over the past year were practitioners in finance and corporate (up 12%) followed by consumer (up 10%) while all us poor technology and public affairs practitioners took a 10% percent dive – no surprise there.

On the agency side, technology jobs are down 15%, with Business-to-Business a close runner-up with a reduction of 14.5%.

Interestingly there are 15.5% less agency senior vice presidents this year… and agency billing rates are down, on average, 8.7%.

The report retails for $199 and you can order it directly from Spring Associates.

• I missed this story but it seems Google is going to add a new blog tab to their search engine. The new tab is in an effort to remove some of the ‘noise’ that blogs are adding to plain web searches.
• Elsewhere, ClickZ has an article on best practices for search engine promotion for business-to-business firms.

Link courtesy of Boing Boing

• The UK’s National High Tech Crime Unit have launched a team dedicated to helping victims of computer crime to manage media relations.  The Unit believes one of the reasons so many firms pull out of prosecutions is the fear of bad publicity.
• According to SearchEngineWatch.com, advertising agencies are beginning to embrace search engine marketing. How are PR firms handling it?
• The New Zealand Herald has an interesting op-ed on the need for companies to change their tradition views of PR. “Today’s PR is about partnership building, building relationships – long-term in most cases. It’s about strategic communications management. This means communicating effectively to meet company and consumer objectives.”
• Declan McCullagh over at News.com looks at how the increasing use of anti-spam software might affect e-mail.  I hate to point it out, but we suggested a similar issue at the beginning of the week…