- Deborah Branscum is back blogging with her usual sharp observations, this time Jayson Blair is in the crosshairs.
- Richard Bailey is regrettably still in absentia due to work committments but he’s written a good article on writing for the web.
- Mitch Wagner’s word for today is something unlikely to ever affect you as a PR professional… Underload syndrome.
- PR Newswire’s Media Insider (subscription required) has an article on tips for pitching over e-mail. Not exactly rocket science, to summarize:
- Don’t respond to a pitch unless you have the perfect match.
- Do keep your pitches very short and to the point.
- Don’t attach files.
- Don’t pitch someone if they are not available to be interviewed.
Murphy's Law 