Murphy's Law

Tom Murphy

Tue, 25 Mar 2003 09:37:17 GMT

The changing face of Tech PR…..  

Ketchum’s newsletter this month has an interesting interview with PR Week‘s Andrew Gordon, looking at how Tech PR is fairing in the downturn.

“What I hear most frequently is that clients aren�t as concerned about what publications they appear in but what publications their competitors appear in. �Why aren�t we there?� is still the main question. There�s still some egotism involved.”

Looks like some things never change (in any industry!)

They also have an interesting piece written by Mark Jackson on Technology PR in the UK.  Mark is a former colleague [FLASH and pop-up warning!] of mine from the dim and distant past – you know when Windows 95 was really exciting! Of course that was before he was doing testimonials for software companies.

Aside: Someone passed Ragan’s fine feature on “blogging and PR” to me the other day and I noticed I was  listed as a “British PR Pro”, while I take no offence at the “PR Pro” reference, I must protest my innocence of British nationality!

Written by Tom Murphy

March 25, 2003 at 10:37 am

Posted in General

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