Murphy's Law

Tom Murphy

Mon, 24 Mar 2003 16:34:01 GMT

The new second generation independents…..   

The merger mania that saw many of the top independent PR firms snapped up at the end of the last decade is reaching it’s natural conclusion.  Many of the original entrepreneurs are once again seeking to return to their roots.

The latest is Andy Cunningham, a veteran of the technology PR business, who is spinning the Citigate Cunningham CXO practice out as an independent entity from Citigate Cunningham, although Incepta [FLASH warning] who bought Cunningham in 2000, will retain a 25% holding in the newly independent firm.

CXO offers “strategic communications programs” and was launched in November 2002.  Cunningham communications itself was launched in 1985.

As an aside.  The Citigate Cunningham website has no mention of this news, in fact, the front page has an announcement on the foundation of Cunningham CXO from last November….

Written by Tom Murphy

March 24, 2003 at 5:34 pm

Posted in General

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