Murphy's Law

Tom Murphy

Fri, 21 Mar 2003 13:47:54 GMT

Interesting refferals….  

From time to time I check how you are coming to PR Opinions and sometimes the findings can be most interesting.  By far the single most popular search term that refers to this blog is “Shepardson Stern + Kaminsky”.

That story about the leaked internal memo, which originally came from the Holmes Report continues to run and run. It is an interesting case study in how information propogates online.  Although you might get an immediate online traffic spike for news, more controversial or interesting issues seem to have a life of their own through word of mouth.

In the case of the agency above, given the queries are mostly from Google, I am assuming that people were chatting at the water cooler and then going and finding out more.

So although the Internet is immediate and speed is a characteristic, the fact that it is the world’s largest archive means that any story can have a longer shelf life than at first expected.  In this case it’s bad news for SS+K.

Of course by mentioning the story again I am shamlessly promoting PR Opinions, let’s just say it’s an experiment 🙂

Written by Tom Murphy

March 21, 2003 at 2:47 pm

Posted in General

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