Wed, 26 Feb 2003 09:48:10 GMT

For Public Relations, read Telesales…

In a surprising piece of news, Burson Marsteller have announced a new service called: “Prospect Lead Generation Support Program”.

As the name suggests, it’s about delivering relevant leads for small and mid-sized B2B companies using a seven-step methodology. 

This is the latest in a trend of the big PR firms looking to expand their services into completely new areas.  Last year Ketchum launched ChannelEdge, a service that offers to support technology companies’ channel strategy and initiatives.

BM’s new service is an interesting departure.  However, I am not convinced they can provide a service that matches specialists in this marketspace such as Technology Sales Leads. I know if TSL launched a PR service I would be equally sceptical.

Anyone know why the PR firms are launching all these new services through their technology practices?  Is it to prop up slow technology demand? Feedback as always is welcome.

Sidenote: I can’t find any mention of this service on the Burson-Marsteller website?