Murphy's Law

Tom Murphy

Tue, 31 Dec 2002 09:07:23 GMT

On the eve of another year, it’s always interesting to look back on the past twelve months and to try and build a picture of what’s happened and what’s coming next.

2002 on the whole was another tough year for the PR business. But while many agencies cut numbers and even closed their doors there was some good news. In particular some research pointed to better days ahead but these were soon countered with research that found things will only get worse – the truth as always is somewhere in between!

Blogs were obviously the hottest topic in the online PR world and there was plenty of good advice on how to tackle them. Meanwhile our colleagues in the media were looking at how blogs might change their world.

Of course there was plenty of off beat PR news during the year, consultants were pushing their luck on expenses, innovative services were launched, plain talking was championed and one of our number was even incarcerated (1,793 days of probation left seemingly).

2002 was also the year that PR was strongly promoted as a tier one marketing discipline, journalists did some soul searching on the dot.com crash, and last but not least, PR became a commodity that could be tenedered over ebay

So a tough year, but not the worst, and fingers crossed the positive indicators for 2003 hold steady. Happy New Year and here’s to a great 2003.

Written by Tom Murphy

December 31, 2002 at 10:07 am

Posted in General

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