Murphy's Law

Tom Murphy

Thu, 26 Sep 2002 07:58:06 GMT

How is your IR and PR mix?…
With the ongoing corporate scandals, the focus on governance and communications has never been tighter. So how do you manage your IR? How do you integrate your IR and PR activity? Yesterday I happened upon a study [PDF] conducted earlier this year by Businesswire and Investor Relations Business magazine, which found that 71 percent of companies hadn’t consolidated PR and IR. More surprising (to me anyway) 16 percent of companies said that their PR function reports to the head of IR. Have a read of the study, it’s clear the need for co-operation between IR and PR has never been greater.

Written by Tom Murphy

September 26, 2002 at 8:58 am

Posted in General

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